Friday, October 29, 2010

On Tour On Sale

Media Release: Are You Too Cool for School?

 Ribbon of Africa is looking for 3 WA designers to take part in our Winter Wonderland fashion showcase at the 4th School of St Jude’s Charity Ball. The charity has received much media attention over the years including a stint on the ABC’s Australian Story. Funds raised go towards educating the beautiful children of St Jude School in Tanzania, Africa.

As such, our showcase theme will be Winter Wonderland . . . with an African twist. We LOVE the idea of incorporating Australian fashion with a little African flair including but not limited to African jewellery, headdresses and music. Here is a great opportunity to flaunt your designs and creativity, for a great cause!

Curious yet?

Date: Sat 11 December 2010, 6.30pm start

Venue: Hotel Rendezvous, Scarborough, Perth WA (400+ guests expected)

Garment colours: The event décor will mainly be whites, blues and silvers. We are looking for garment colours to compliment this, but please don't let this limit you.

Garment styles: Your garments do not have to be African. . . that's where we will collaborate with you to creatively "Africanise" them. We are looking for an eclectic range - the more outrageous, the better. All styles ranging from evening to casual will be considered - if you have kids wear, that would be a bonus.

Number of garments per designer: 5

Up for a challenge? We would love to close the showcase with an African Snow Queen, so please show us the jaw-dropping garment you have in mind for her. You are only limited by your imagination!

If you are genuinely interested in particiating, please email Taku Scrutton at Ribbon of Africa by Friday 12 November 2010 for consideration. Please include:

· Images of 5 garments and/or accessories you think would work with the Winter Wonderland theme

· Website or Facebook page link (if you have one)

· Preferred contact details (We will notify the successful designers by Tuesday 16 November 2010)

Thank you and we look forward to hearing from you. In the meantime, we invite you to visit the School of St Jude's website to see more about the charity.

Thursday, October 28, 2010

Jaime Lee POP UP SHOP!!!!!!!!!!!!!!

If you haven't heard of Jaime Lee Major then you might as well be dead. Jaime Lee Major's brand wowed crowds world over with her latest collection when showed at Perth Fashion Festival. The models for the show were clad in fluro shiny pink alien suits and stood out like dogs balls to be quiet frank. 
Since showcasing her designs at PFF, Jaime Lee has had an influx of enquiries from (you) Perth Fashion Lovers wanting to get their mittens on some of her lux digi print designs. Luckily your prayers have been answered; Jaime Lee designs will be available in-store at Zara Bryson Subiaco. So get your cash and head on down, as these babies will sell like hotcakes!!!

P.S I want this!

Tuesday, October 26, 2010


Hello All,

Well lately I have been VERY slack on the posting side of things, for good reason I may add!

I am currently working on a VERY exciting project for DeA Style, we have been asked by the kids at Fashion Heir to style an exciting Editorial shoot that will feature on Loco T.V...

Needless to say we have been sourcing like crazy ladies, I am happy to say we have had some fantabulous W.A based designers come on board!!!...

Stay tuned for the inside scoop where we will take you behind the scenes of this very special shoot and introduce you to our amazing team!

Below are the images that we have pulled for inspiration, this will give you a general idea of the type of shoot we are aiming for.


Indiego Child


Sunday, October 10, 2010

VOTE NOW : Design a Stage Outfit for Florence Welch

Florence Welch, lead singer of Florence & the Machine, US based, and recently invited fashion designers from all walks of life to create a stage outfit for Florence’s performance at Terminal 5 in New York on November 2.

Lead singer Florence Welch is known for her eclectic sense of style; often wearing outfits she’s sourced in second-hand shops as well as creations designed specifically to embody her persona.

The competition had an overwhelming response with a hige number of electric outfits uploaded, to view the stunning submissions and vote for your favoutrite design click here!!!!!

Voting concludes in 10hours time, so get busy!

The winning design will be made into Florence’s stage outfit by Aldene Johnson. In addition, the winner will receive $500 cash, transportation to New York and two nights’ accommodation at Soho House NY to attend the show at Terminal 5. The winner will also meet Florence and the band backstage and receive a signed copy of her debut album, Lungs. will run a full feature on the winning designer along with images of Florence wearing the outfit. The winning designer will also be featured on Florence’s website and Facebook page.

The People’s Choice winner (who receives the most votes) will receive a special edition jewel box designed by Florence and Faye Sawyer. This jewel box will contain Lungs and an envelope with hand-drawn artwork by Florence containing a personal handwritten letter.

The top 5 runners-up will receive a mention in The top 10 runners-up will each receive a signed copy of her album.