Sunday, August 14, 2011

Perth Fashion Festival International Model Search

Perth Fashion Festival in conjunction with the local and international fashion elite of Perth will combine to find Perth’s next international top model.

With judges including the likes of former supermodel and Little Joe designer, Gail Elliot, well known Australian fashion supporter and Perth retailer, Zara Bryson, Kurv. Magazine Editor-in-Chief Nicholas Sage, the STM Fashion Editor, Claire Davies and Mariella Harvey-Hanrahan the Director of Perth Fashion Festival, this is a not to be missed opportunity to be seen by the highest level of fashion and industry identities.

There will be nine heats beginning from 4:30pm on Thursday the 8th of September and we request that all participants arrive an hour before their intended heat and wear a basic white t-shirt, blue jeans and a fresh face (lip gloss and mascara only please!).

Please ensure you bring two A4 sized photographs (one face shot and one body shot) and an application form filled out and signed by a guardian if you are below the age of 18.

The application forms and all terms and conditions can be found by following the link below and you must ensure that you have read and abide by these terms and have a completed form to be eligible for entry!

The international model winner will receive prizes including the title of ‘Perth Fashion Festival International Model 2011’, the chance to walk in the 2011 Festival, a one-year contract with top model agency Scene mentored by Anthony Harden, a $500 voucher to Claremont Quarter and an opportunity to be seen by world renowned agency Trump Models New York.

When: Thursday 8th September Heat times: 4:30pm, 5:30pm, 6:30pm, and 7:30pm
Saturday 10th September Heat times: 10:30am, 11:30am, 12:30pm, 1:30pm, and 2:30pm

Where: Level 2, 23 Saint Quentins Ave, Claremont (opposite David Jones) – Claremont Quarter             

Tuesday, August 9, 2011

Fashion Wants and Must Have's

Stella Mccartney

clara whispering silk-satin chemise
Day Birger Et Mikkelsen Day
Niiley Jacket

Nimue open-knit sweater

See by Chloe Carmen

ostrich effect leather shoulder bag
Maison Martin Margiela

Brass and Glass crystal ring
Kelly Wearstler

Brass chain and lapis necklace
Alexander Mcqueen

embellished gold cuff
Acne Lempicka

Wide Leg Pant

Allowed silk shirt

PFF Media release: A program of ‘firsts’ unveiled today at Perth Fashion Festival calendar launch

Perth’s fashion set was out in force today for the launch of the 13th annual Perth Fashion Festival calendar. Demonstrating its ‘coming of age’, Festival Director Mariella Harvey-Hanrahan announced a sophisticated line-up of Western Australian and national fashion design talent and events as part of the 2011 Festival calendar which has been dubbed the program of ‘firsts’.

200 guests, including Perth’s Lord Mayor Lisa Scaffidi, Perth Fashion Festival Directors Mariella Harvey-Hanrahan and Tony Sage, designers Aurelio Costarella, Alvin Fernadez, Chrissie Catling, Poppy Lissiman, Garth Cook and Perth’s A-list were treated to an exclusive sneak peak of what’s to come in September with a runway show featuring models wearing the creations of the seven stand-alone designers showing at PFF.

Festival Director Mariella Harvey-Hanrahan said she was thrilled with this year’s calendar highlighting that its fresh sophisticated edge demonstrated the Festival’s evolution.

“For a Festival in its 13th year, we continue to raise the bar and deliver a unique program that is certain to pique the interests of the most discerning fashion followers,” Ms Harvey-Hanrahan said.

“It has been a year full of ‘firsts’. We launched 2011 with a special one-off designer show in March with WA designer Kym Ellery presenting her Spring Summer 11/12 collection. We shot our Festival campaign in New York with our Face, Nicole Trunfio mid-year and we have secured two beautiful new homes for this year’s Festival – Hackett Hall at the Western Australian Museum and the iconic GPO building.”

“We have introduced capsule shows to increase the runway showing opportunities for young designers and for the first time in the Festival’s history will present seven stand-alone runway designer shows at Paramount. The amazing Aurelio Costarella will show his collection on home soil for the first time at our VIP launch on 21 September and the iconic WA fashion label Wheels & Dollbaby has chosen PFF to mark its silver jubilee, ” Ms Harvey-Hanrahan added.

“This year we also feature two national designers in our program – another first for PFF. Our calendar features a menswear show, a swimwear runway show, fashion lunches, accessory and styling workshops, an international model search and so many other free and fun fashion events around the city – it is a Festival that has something for everyone and one that certainly shouldn’t be missed!”

The 2011 Perth Fashion Festival, which is fronted by international supermodel Nicole Trunfio, features an eclectic mix of 40 fashion forward events, and lists seven stand-alone designer runway shows, three new-concept designer capsule shows, and an international model search as just some of its calendar highlights.

136 designers will participate in this year’s Festival. Fashion Paramount will feature stand-alone runway shows by the cream of WA’s fashion design talent Aurelio Costarella, Story By Tang, Ae’lkemi, S2 and Wheels & Dollbaby. Joining the Western Australian talent at Paramount this year will be national designers Magdalena Velevska and Yeojin Bae.

This year the spectacular Western Australian Museum will house Fashion Paramount. Under the direction of the Festival team, this impressive venue will be transformed into a world-class runway venue able to house 5,000 fashion spectators over five days.

Fashion Paramount will also host three new concept designer capsule shows featuring 10 designers as well as the popular WA Designer Collections shows.

WA’s fashion rock royalty Wheels & Dollbaby celebrates its 25th anniversary at Perth Fashion Festival this year and will close the Festival with a spectacular show to be held at His Majesty’s Theatre.

Perth Fashion Festival is supported by the State Government, through Eventscorp and the Department of Culture and the Arts, as well as the City of Perth.

The Perth Fashion Festival calendar includes over 40 free, ticketed and invitation-only high fashion events.

Tickets for PFF ticketed events are now available from Moshtix , visit or call 1300 GET TIX (438 849).

For further information about Perth Fashion Festival or to view the 2011 calendar of events visit

Wednesday, August 3, 2011

Yeojin Bae @ PFF

Perth Fashion Festival (PFF) has confirmed one of Australia’s most coveted designers Yeojin Bae will show her Summer 2011/12 collection, Premiere at the 13th annual Festival on 22 September 2011. Her collection will be the first to show at the new-look Fashion Paramount and will mark the designer’s first runway show in Western Australia.

yeojin bae spring summer 2012 collection

Designer Yeojin Bae

Having amassed a worldwide cult following and stocked in some of the world’s most desired shopping destinations including Barney’s New York, Matches in London and Harvey Nichol’s in Dubai, Yeojin will make her Perth debut at PFF’s sophisticated new home – Hackett Hall at the Western Australian Museum.

“I am thrilled to be opening Perth Fashion Festival’s Fashion Paramount shows with my Summer 2011 collection ‘Premiere’. This will be my debut runway in Perth and I look forward to showing my collection of sophisticated and feminine daywear to cocktail pieces,” Yeojin said.

PFF Director Mariella Harvey-Hanrahan said she was thrilled Yeojin had chosen to show her Summer 2011/12 collection at Perth Fashion Festival.

“Yeojin is a cult status label and a big name in the Australian fashion industry and we’re delighted that she will be the opening show at Fashion Paramount!”

“Yeojin’s decision to show at PFF confirms that our Festival is being noticed by all the right people. It’s encouraging that Eastern States-based designers want to show at PFF – it evens things out with so many Western Australian designers showing at fashion events like Rosemount Australia Fashion Week,” Ms Harvey Hanrahan said.

Premiere will showcase Yeojin’s signature style – an edgy elegance with razor sharp tailoring. The collection features necklines decorated with mesh fabric, sequined pieces that hug the body in an array of sleek silks.

PFF will launch its 2011 calendar at an invitation-only event on 9 August.