Tuesday, August 9, 2011

PFF Media release: A program of ‘firsts’ unveiled today at Perth Fashion Festival calendar launch

Perth’s fashion set was out in force today for the launch of the 13th annual Perth Fashion Festival calendar. Demonstrating its ‘coming of age’, Festival Director Mariella Harvey-Hanrahan announced a sophisticated line-up of Western Australian and national fashion design talent and events as part of the 2011 Festival calendar which has been dubbed the program of ‘firsts’.

200 guests, including Perth’s Lord Mayor Lisa Scaffidi, Perth Fashion Festival Directors Mariella Harvey-Hanrahan and Tony Sage, designers Aurelio Costarella, Alvin Fernadez, Chrissie Catling, Poppy Lissiman, Garth Cook and Perth’s A-list were treated to an exclusive sneak peak of what’s to come in September with a runway show featuring models wearing the creations of the seven stand-alone designers showing at PFF.

Festival Director Mariella Harvey-Hanrahan said she was thrilled with this year’s calendar highlighting that its fresh sophisticated edge demonstrated the Festival’s evolution.

“For a Festival in its 13th year, we continue to raise the bar and deliver a unique program that is certain to pique the interests of the most discerning fashion followers,” Ms Harvey-Hanrahan said.

“It has been a year full of ‘firsts’. We launched 2011 with a special one-off designer show in March with WA designer Kym Ellery presenting her Spring Summer 11/12 collection. We shot our Festival campaign in New York with our Face, Nicole Trunfio mid-year and we have secured two beautiful new homes for this year’s Festival – Hackett Hall at the Western Australian Museum and the iconic GPO building.”

“We have introduced capsule shows to increase the runway showing opportunities for young designers and for the first time in the Festival’s history will present seven stand-alone runway designer shows at Paramount. The amazing Aurelio Costarella will show his collection on home soil for the first time at our VIP launch on 21 September and the iconic WA fashion label Wheels & Dollbaby has chosen PFF to mark its silver jubilee, ” Ms Harvey-Hanrahan added.

“This year we also feature two national designers in our program – another first for PFF. Our calendar features a menswear show, a swimwear runway show, fashion lunches, accessory and styling workshops, an international model search and so many other free and fun fashion events around the city – it is a Festival that has something for everyone and one that certainly shouldn’t be missed!”

The 2011 Perth Fashion Festival, which is fronted by international supermodel Nicole Trunfio, features an eclectic mix of 40 fashion forward events, and lists seven stand-alone designer runway shows, three new-concept designer capsule shows, and an international model search as just some of its calendar highlights.

136 designers will participate in this year’s Festival. Fashion Paramount will feature stand-alone runway shows by the cream of WA’s fashion design talent Aurelio Costarella, Story By Tang, Ae’lkemi, S2 and Wheels & Dollbaby. Joining the Western Australian talent at Paramount this year will be national designers Magdalena Velevska and Yeojin Bae.

This year the spectacular Western Australian Museum will house Fashion Paramount. Under the direction of the Festival team, this impressive venue will be transformed into a world-class runway venue able to house 5,000 fashion spectators over five days.

Fashion Paramount will also host three new concept designer capsule shows featuring 10 designers as well as the popular WA Designer Collections shows.

WA’s fashion rock royalty Wheels & Dollbaby celebrates its 25th anniversary at Perth Fashion Festival this year and will close the Festival with a spectacular show to be held at His Majesty’s Theatre.

Perth Fashion Festival is supported by the State Government, through Eventscorp and the Department of Culture and the Arts, as well as the City of Perth.

The Perth Fashion Festival calendar includes over 40 free, ticketed and invitation-only high fashion events.

Tickets for PFF ticketed events are now available from Moshtix , visit www.moshtix.com.au or call 1300 GET TIX (438 849).

For further information about Perth Fashion Festival or to view the 2011 calendar of events visit www.perthfashionfestival.com.au.

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