Yeojin Bae @ PFF

Perth Fashion Festival (PFF) has confirmed one of Australia’s most coveted designers Yeojin Bae will show her Summer 2011/12 collection, Premiere at the 13th annual Festival on 22 September 2011. Her collection will be the first to show at the new-look Fashion Paramount and will mark the designer’s first runway show in Western Australia.



yeojin bae spring summer 2012 collection



Designer Yeojin Bae

Having amassed a worldwide cult following and stocked in some of the world’s most desired shopping destinations including Barney’s New York, Matches in London and Harvey Nichol’s in Dubai, Yeojin will make her Perth debut at PFF’s sophisticated new home – Hackett Hall at the Western Australian Museum.



“I am thrilled to be opening Perth Fashion Festival’s Fashion Paramount shows with my Summer 2011 collection ‘Premiere’. This will be my debut runway in Perth and I look forward to showing my collection of sophisticated and feminine daywear to cocktail pieces,” Yeojin said.



PFF Director Mariella Harvey-Hanrahan said she was thrilled Yeojin had chosen to show her Summer 2011/12 collection at Perth Fashion Festival.



“Yeojin is a cult status label and a big name in the Australian fashion industry and we’re delighted that she will be the opening show at Fashion Paramount!”


“Yeojin’s decision to show at PFF confirms that our Festival is being noticed by all the right people. It’s encouraging that Eastern States-based designers want to show at PFF – it evens things out with so many Western Australian designers showing at fashion events like Rosemount Australia Fashion Week,” Ms Harvey Hanrahan said.

Premiere will showcase Yeojin’s signature style – an edgy elegance with razor sharp tailoring. The collection features necklines decorated with mesh fabric, sequined pieces that hug the body in an array of sleek silks.



PFF will launch its 2011 calendar at an invitation-only event on 9 August.