Indiego♥Child: Mercedes Benz Perth Fashion Awards 2010

PFF OFFICIAL MEDIA RELEASE 2010

Perth Fashion Festival wraps with coveted industry awards

Perth Fashion Festival (PFF) ended last night with the prestigious Mercedes-Benz WA Fashion Awards held at Burswood Entertainment Complex. Celebrating the best in WA fashion and the close of the biggest PFF yet, Perth's fashion faithfuls were dressed in their designer best mixing with the WA fashion industry's most notable designers, models and up-and-comers, cementing the WA Fashion Awards as the hottest ticket in
town.

The red carpet event saw the industry's elite - established and emerging designers, stylists and models - compete for 13 highly-coveted fashion awards - five industry awards, three model awards and five student award categories.

Hosted by Basil Zempilas and Emmy Kubainski, the event opened with a performance by three-piece cabaret ensemble The Ruby Roses. The evening included seven live fashion shows, a performance by indie-electro-pop duo Tim and Jean (composers of Come Around the unofficial theme song of PFF 2010) and a live auction hosted by Tiny Holly.

PFF Director Mariella Harvey-Hanrahan said the sell-out gala event was a great success, with some of WA's most talented designers, models and creatives taking out the prestigious titles.

"The WA Fashion Awards are the pinnacle of Perth Fashion Festival and a night to celebrate the Western Australian fashion industry as a whole. They acknowledge not just our designers but also our extremely talented pool of models, photographers, boutiques, stylists, students and creatives," said Mariella.

"The strength of the WA Fashion Awards is that all winners are nominated and voted for by their peers - members of the WA fashion industry."

"This year's winners are among the finest talent in the country and I am thrilled to call them our own," said Mariella.

Via a pre-recorded message, PFF International Ambassador Russell James announced the winner of the big award of the evening - The Most Outstanding Collection for 2010 - Ae'lkemi designer Alvin Fernandez.

Industry category winners included: Of Cabbages & Kings for the 2010 Designer for Tomorrow category; the Fine Details award for accessories went to Alister Yiap; Dilettante received the Best Dressed Boutique
award and The Creative Edge award went to stylist Teagan Sewell.

Model category winners included 2010 Perth Fashion Festival Face Sarah Pauley in the Runway Model of the Year category; Photographic Model of the Year was awarded to Fabienne Vanderhaeghen; and Dempsey from Vivien's took out the Hot New Talent award.

Student award winners included Kasia Kolikow for Ready-to-Wear Women's, Jeromy Lim for Ready-to-Wear Men's, Alissia Gomez for Eco-Design, Ingrid Sing for Contemporary Eveningwear and Celene Bridge for Costume Couture.

The overall top three performing student designers and winners of The Carton Award were also announced last night. The Carton is a fully-equipped "fashion incubator" studio space in which the selected top three WA fashion graduates will take up residence for six months to produce their own collections. The winning students were Alissia Gomez, Jeromy Lim and Celene Bridge.

All category winners received a stunning Kailis Inspiration Trophy.

The 2010 Mercedes-Benz WA Fashion Awards winners include:

INDUSTRY AWARDS

Most Outstanding WA Collection for 2010 Innovator / trailblazer / groundbreaker - This award recognises a body of work of an established fashion designer whose collection over the last year has made the greatest impression on the fashion community.

* Ae'lkemi [winner]

* Flannel

* Morrison

Designer for Tomorrow

This award recognises the work of an up-and-coming designer in all areas of fashion; individuals who show considerable promise as future leadersof the industry. Entrants must have produced a minimum of one collection and be stocked in one boutique.

* Of Cabbages & Kings [winner]

* Little Gracie

* Jaime Lee

Fine Details

This award recognises the work of an individual or label whose design of accessories including shoes, bags or jewellery, has made a significant impression in the fashion community over the past 12 months.

* Alister Yiap [winner]

* Pinch and Spoon

* Martini and Coz

Best Dressed Boutique

This award recognises the endeavours of a WA retailer (including online) which has led the way in bringing new fashion labels, concepts or designers to Western Australia. This retailer needs to be actively supporting and nurturing local WA creative talent including designers, local artists, photographers or other creative individuals.

* Dilettante [winner]

* S2

* Zara Bryson

The Creative Edge

This award recognises creative individuals including writers, photographers, stylists, hair and make-up artists who have used their craft and exceptional creativity to shape the WA fashion industry. Nominees are to be primarily based in Western Australia.

* Teagan Sewell - Stylist [winner]

* Romain Duquesne - Fashion Photographer

* Emma Bergmeier - Fashion Journalist and Blogger

MODEL AWARDS

Runway Model of the Year, This award recognises a runway model (female or male) who has had significant experience in fashion shows in Australia and/or overseas during the previous 12 months and who has their name firmly established in the modelling industry.

* Sarah Pauley, Vivien's [winner]

* Evelyn Leckie, Scene

* Courtney Rogers, Scene

* Tammy Stone, Vivien's

* Stacey Monaghan, Chadwick

* Adam Erceg, Chadwick

Photographic Model of the Year

This award recognises a photographic model (female or male) who has had significant experience in editorials and photo-shoots in Australia and/or overseas during the previous 12 months and who has their name
firmly established in the modelling industry.

* Fabienne Vanderhaeghen, Chadwick [winner]

* Tom Bull, Scene

* Zoe Peet, Scene

* Millicent Lambert, Vivien's

* Tammy Stone, Vivien's

* Nicole Harrison, Chadwick

Hot New Talent

This award recognises a model (female or male) who is new to the industry, but who has started to make significant waves on the fashion scene and looks set to be the 'next big thing'.

* Dempsey, Vivien's [winner]

* Elle Gray, Scene

* Melissa Melbourne, Scene

* Sarah Pauley, Vivien's

* Fiona Thomas, Chadwick

* Alice Laas, Chadwick

STUDENT AWARDS

Ready-to-Wear Women's

* Kasia Kolikow [winner]

* Rachel Motteram

Ready-to-Wear Men's

* Jeromy Lim [winner]

* Emma Young

Eco-Design

* Alissia Gomez [winner]

* Kirsten Masgai

Contemporary Eveningwear

* Ingrid Sing [winner]

* Natalie Donovan

Costume Couture

* Celene Bridge [winner]

* Angela Bollam

The Carton Award winners

* Alissia Gomez

* Jeromy Lim

* Celene Bridge