Sunday, July 10, 2011

It's almost that time of year again!.......PFF!

Media Release: PFF confirms designer line-up and new home for Fashion Paramount

Perth Fashion Festival (PFF) today confirmed Story By Tang, Ae’lkemi and S2 as its first three stand-alone designers that will show their Spring/Summer 2011/12 collections at Fashion Paramount in September.

Christine Tang’s penchant for party dresses, Chrissie Catling’s bold, minimalist look and Alvin Fernandez’s statement gowns will bring some serious fashion ‘cred’ to the new Fashion Paramount at Hackett Hall at the Western Australian Museum.

Winner of the PFF 2010 Designer of the Year award, Alvin Fernandez of Ae’lkemi said he was thrilled to be asked to be part of this year’s Festival.

“My business partner Annmarie and I were so excited to be invited to show at PFF. We are very much looking forward to staging our first solo show on home soil and can’t wait for the people of Perth to see what we do on an international and national level,” Mr Fernandez said.

PFF Director Mariella Harvey-Hanrahan said the line up of stand-alone designer shows at this year’s Festival is sure to impress and pique the interests of fashion followers of all tastes.

“Story By Tang, S2 and Ae’lkemi are three strong examples of the fashion talent we have in this State and we are delighted to have them on board for the 13th annual Festival. All have achieved widespread acclaim for their innovative designs and together have notched up an impressive show portfolio including StyleAid, G’Day USA, Milan Fashion Week and Rosemount Australian Fashion Week (RAFW).”

“Paramount will be the fashion pinnacle during the Festival and over the next few weeks we will have many other exciting designers and initiatives to announce as part of our 2011 program that is testament to the strength, diversity and growth of the Festival,” Ms Harvey-Hanrahan said.

“The Museum is an exciting and sophisticated new home for Fashion Paramount. The beauty of the venue is a fitting complement to fashion and its simplicity will ensure that all eyes are on the 32 designer collections we will be watching on the runway.”

Giant dinosaurs and prehistoric creatures will exit Hackett Hall in coming weeks so the architecturally and historically significant space can be transformed into a fashion venue able to cater for 5,000 guests over five nights.

With a European-inspired extra-wide runway, the Museum’s high ornate ceilings and stunning polished boards, the new Paramount’s understated elegance will be an impressive home for the Festival.

PFF is supported by the State Government, through Eventscorp and the Department of Culture and the Arts, as well as the City of Perth. Further information on PFF 2011’s new program of events and venues will be released in coming weeks.

Perth Fashion Festival will be held from 21 – 27 September.

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