Thursday, September 9, 2010

Perth Fashion Festival; Day 1

Official Media Alert

10 September 2010

Perth Fashion Festival: Day one wrap-up/day two highlights

The 12th annual Perth Fashion Festival kicked off last night with a star-studded, invitation-only launch event
that took place at the Festival’s Fashion Bar presented by City of Perth. Attended by 600 guests, notable attendees included Perth’s Lord Mayor Lisa Scaffidi, the Premier Colin Barnett and wife Lyn, Mariella Harvey-Hanrahan, Tony Sage, participating designers Jaime Lee Major, Alison Cotton, Poppy Lissiman, Garth Cook, Timothy Godbold and Tané Andrews, media personalities Em Rusciano, Karina Carvalho and Narelda Jacobs as well as international and national media guests.

The exclusive party was hosted by Perth Fashion Festival’s International Ambassador and esteemed fashion photographer, Russell James. Russell James celebrated the launch of his fashion photographic book, V2 and guests were given a sneak peek into the seven day fashion extravaganza with a unique V2 inspired ‘fashion moment’ featuring 12 models presenting 25 different looks all influenced by the nude colour palette of the season.

As well as last night’s launch party, yesterday’s events included industry experts, Alison Cotton, Emer Diviney, Liz Casella and Pamela Stecker sharing their fashion world experiences with some of Perth’s most enthusiastic design students and budding designers in a Masterclass; Restyle, an innovative catwalk show
featuring recycled clothes and accessories; and A Touch of Wool III which showcased the exciting wool
collections of five local labels.

Today’s (Friday 10 September) Festival highlights include:

• MYER FASHION LUNCHEON, 12.30pm, Fraser’s Restaurant, Kings Park [ticketed]

Perth’s most ‘fashionable’ will enjoy fine food and fashion at the Myer Fashion Luncheon. One of
Australia’s most celebrated designers, Nina Maya will attend the event as a VIP guest of Myer to
showcase her new season range alongside other leading labels from Aurelio Costarella, Jayson Brunsdon,
Leona Edminston, Manning Cartell, Maticevski, Nicola Finetti and Wayne Cooper.

• FASHION FRIDAY featuring Zara Bryson, 12.30pm, The Globe Restaurant, Parmelia Hilton [ticketed]

Presented by The Globe Restaurant and The West Australian’s Style lift out, this event gives guests access
to an exclusive showcase of the Spring Summer 10/11 collections from the Zara Bryson boutique. WA’s
next ‘big thing,’ Garth Cook will be in attendance and showcasing his latest collection alongside Carly
Hunter, Hopetown, Karen Walker, Lonely Hearts, Magdalena Velevska, Poppy Lissiman, Sretsis and Salasai.

• EVERY BODY COUNTS, 5.00pm, Fashion Central, Perth [free event]

Australia’s most famous plus size model, Natalie Wakeling will strut her stuff with other ‘real women’
from Perth in the latest looks from Carillon City including Angel Hearts, Cue, Dana Mathers, Four Seasons, Lou Lou, Memphis Boutique, Passchendales, Saba and YD.

• TIMES SQUARE, 6.30pm, Fashion Paramount, Perth [ticketed]

Perth’s answer to New York’s Bryant Park will come alive again with Times Square, the first of 10 catwalk
shows to be held at Fashion Paramount. Leona Edminston and Wayne Cooper will be front row guests at
this spectacular opening event. Their collections will feature alongside Ae’lkemi, Anna Thomas, Bettina Liano and Breathless.

• RUTH TARVYDAS, 9.00pm, Fashion Paramount, Perth [ticketed]
Pussycat Dolls star Ashley Roberts, will kick off the hotly anticipated Tarvydas Spring Summer 10/11 fashion show. The first stand alone designer to be showing at Perth Fashion Festival, this event promises to epitomise the Tarvydas brand – youthful, sexy and fun.

Perth’s biggest fashion event will showcase 160 labels from a range of well-known, up-and-coming, and
student designers throughout the weeklong festival. With a range of free, ticketed and invitation-only events the 2010 Perth Fashion Festival has something for everyone.

Perth Fashion Festival 9 – 15 September 2010

Model in Tarvydas

Lisa Scaffidi in Tarvydas
Sarah Pauley in Celestial Tenielle

Emily Cattermole and Russell James

Jaime Lee Major and Thom Kerr

PFF's Fashion Bar

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